Kyra K.
Nunhead
41 reviews
Awesomely American, Apparently
09 Oct 07, 17:03
Above expectations
Every time I go into American apparel, I feel like I've stepped onto the set of an 80s dance video, or a Flashdance tribute party.
That's a good thing. The clothes in here are simple essentials- you're not going to find anything too kooky, but the colours are fabulously un-British. Bright neons and pastels mix with deep reds and greens. Of course all their staples are available in black, but why would you want that?
Most of their wares come in two fabrics: cotton or lycra. Most of their wares (the girls' stuff, anyway) is tight-fitting and well-suited to dancers' bodies. Which I don't have.
Having said that, I have always found their cuts to be really flattering, and I have found myself going back here again and again for staple items like t-shirts, skirts, and hoodies.
It's uber-trendy, and sometimes the staff size up what you're wearing, but their prices are good and the quality of their locally-sourced US cotton is excellent. It's definitely worth a long mooch on a rainy afternoon. Preferably before going home to watch Flashdance...
