Daniel's reviews
Review of Apple Store
06 Nov 07, 14:19
My bite of the Apple. 
I agree with pretty much everything that has been said here, especially the fact they need to manage the sheer thousands of people who visit to check Facebook or Hotmail.
However I think it boils down to the fact that this is a brand experience, and an absolutely superb retail concept. To valid this statement, compare it to every other computer shop in London, especially those along Tottenham Court Road. Everything is pretty much delightful, from the customer service, the theatre, and the general design of the space.
It does work for gulls like me as well: I spent probably a little more than I should have on my MacBook Pro, but ultimately buying the thing in the shop is all part of the brand that you're buying into.
I'll be there to get my iPhone soon!!
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