Gap

I never used to like GAP but as you grow up trends chanmge and now I like it, I find some of there stuff very over priced, and some of there stuff maybe a little cheaper than you expect.

They sell good 3/4's for the summer!

This is a great store even if Gap's clothing varies greatly from year to year. Some years I find them very buyable and other not so much. The last year hasn't been great for Gap but i did get a very well priced jacket from them recently which has gone down well with people who follow what I wear closely (mainly my mum and sarcastic manager). The store is very well laid out though, and when they're having a 'good clothes' month it can be very tempting to buy too much!

People reinvent themselves all the time - think Madonna, think Kylie, but Gap seem to have mastered a brand that constantly reinvents itself whilst maintaining its key credentials. Gap clothing always remiains at the forefront of mainstream fashion, which also gives it licence to set their prices where they like, because they know their loyal fanbase will pay for it.

Personally I've never been a massive fan of Gap merchandise or clothing, but I know people who swear by it. Take it or leave it, I'll often havea quick browse, but I won't buy something just for the name...