http://www.welovelocal.com Reviews from welovelocal.com en http://www.welovelocal.com/en/london/westminster/westminster/sports-goods-shops/run-become-sw1h0ph.html#r46119 Stocked with everything you need, but the most important thing here is the staff are very experienced and finding the right kind of shoes for you, especially if you're new to running. Apparently it's all down to if you turn your heels in or out when you run along, in addition to what you feel comfortable in. So if you're ever walking through this part of Victoria, and you see a few people running up and down the same bit of pavement while a shop assistant stares at their feet, you know it's new customers trying out different shoes. They get extra marks because you don't feel hurried into making a purchase, but this does mean you may have to wait at busy times, join the queue!

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